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Well, that joke of a product and company Alien Golf, sold over $200,000,000 worth of wedges in just over 3 years. To put that in perspective, that’s significantly more in US sales than some major equipment manufacturers did in all of 2016.
Golf infomercials or “AS SEEN ON TV” golf products are were big business in the 90’s and early 2000’s. The Alien Wedge, Medicus, Orlimar, F2 Wedges, The Haney Blueprint, Tight Lies, Perfect Club, Jack “The Hammer” Hamm, Liquidmetal, Adams Golf, Snuggies and Sham Wow all seemed to be laughing at us (at 2 AM) all the way to the bank back in the day. Was responsible for producing many of these gems, and the Golf Channel was more than happy to take its money for late night ads. That all changed when The Golf Channel decided to focus on “quality programming.” The golf infomercial went into hiding for a decade or so. But now it seems to be making a comeback. If you’ve watched the Golf Channel recently – at pretty much anytime day or night – chances are you’ve seen the industry’s latest & greatest infomercial golf club –. It’s the same old song dance: a one-of-a-kind club that promises straighter drives, more forgiveness, and lower scores.
In case you haven’t seen the GX-7, it’s time to “Throw your driver in the trash”: WATCH THE GX-7 INFOMERCIAL. CLAIMS In just 30 seconds Dennis Paulson (winner of the 2000 Buick Open) and “Trackman Expert” Rob Rashell lay down a few rather bold claims about the GX-7 X-Metal:. Eliminate 3-4 bad drives per round.
Hit it as long as your driver. Hit it as accurate as your three wood. Spins less than a driver.
Higher smash factor than a driver For only $199 When something sounds this too good to be true, it usually is. To save you the risk of spending your own money and potentially wasting your own time, we got ahold of a GX-7 and put it to the test. HOW WE TESTED There is a slight caveat to this new infomercial club: low handicappers and fast swingers need not apply. This club is designed for those high-handicap and/or slow swing speed golfers. With that in mind, our testing pool was chosen to accurately reflect the target demographic for this club. Three total clubs were tested:, along with a 10.5° driver, and a 16° three wood from leading manufacturers.
All clubs had the same stated flex. The same clubs were used in each session for every tester. 10 golfers with handicaps ranging from 8-18 and driver swing speeds between 70 and 90 mph participated in this test. Each tester hit 12-14 shots for each club from the group (frequently rotating between clubs). Gross mishits were eliminated and are not included in the shot counts.
Remaining outliers were identified using Median Absolute Deviation (both distance and offline), and dropped before calculation of the final averages. All testers hit.
Ball and Head Data were recorded using a. Gx-7 Test Data Club Ball Speed (MPH) Launch Angle (Deg) Backspin (RPM) Carry (Yds) Total (Yds) Offline (Yds) SG Rank Driver 121.92 15.19 2,508 183.74 195.57 21.00 1 Gx7 X-Metal 117.40 15.17 2,861 173.67 185.71 17.45 2 Fairway 115.75 16.56 3,574 170.05 181.26 16.39 3 OBSERVATIONS. The driver achieved, on average the highest ball speeds and longest carries. Though this is to be expected as both the GX-7 and 3-wood are 43″. While the GX-7 produced significantly shorter in distance than the driver, it finished just under four yards closer to the target line on average. The driver and GX-7 X-Metal launched at nearly the same angle (15°) with the driver spinning roughly 300 RPM less. Using the standard deviations of ball speed and carry distance as measures of consistency, the GX-7 was less consistent across the testing pool.
FINAL THOUGHTS When we first announced we would be testing this latest “AS SEEN ON TV” product to our readers we got some interesting feedback. “You should test all these gimmicks.” “This is the biggest piece of s. I’ve seen.” “Maybe once exposed we won’t have to see these stupid commercials.” “Killing infomercial “super clubs” is far more important than comparing major brands, you guys are awesome for doing this.” “Physics is whispering in my ear and saying, Um, no.” Basically, most of you thought this was nothing more than a snake-oil dipped ShamWoW wrapped on the end of a shaft. To our surprise though, the was shown to be far from terrible.
However, the data does not completely support the claims made in the promotional video. The results aren’t likely to motivate you to lock your driver in the closet. On the other hand, those struggling to hit it straight (and I mean really struggling) – perhaps those with handicaps above 20 – could benefit from the decreased distance and increased accuracy. I have just returned to golf after close to 2 decades. Health conditions and a foot injury which ended with toe amputation kept me away. One of the first clubs I got to at least play from a Driving Range was the GX7.
![Driver Driver](https://ae01.alicdn.com/kf/HTB1mXdKMpXXXXcrXXXXq6xXFXXXA/121078906/HTB1mXdKMpXXXXcrXXXXq6xXFXXXA.jpg)
I was last off a tee using a true persimmon. So any metallic “wood” was new. I returned by hitting consistently shots of 220+ and very few off line. I have a typical speed in the mid to low 80s, so fitting my club with senior flex was a good choice.
I am not a tall person to begin with and the length of 43 was good. In fact, as my club set grows, shorter than usual clubs seem the better choice. Look, I never take any advertising claim as anything more than fluffing the product. Car/truck ads anyone?
I am happy with the club. As far as off the deck, I do better over all with my hybrids so I never try the GX-7. A good to more than good club for older or low speed players.
Compared to my old drives, I will accept better yards on line to longer drives with my old push hook. As with any club, it needs practice to find how or if it will work for you. This is my follow up with this club. Absolutely love it. I am now hitting it consistently 180 yards. Anticipate getting more yardage now that I have had a few lessons to help me approach the ball more from the inside. My HCI has dropped 5 strokes primarily due to me being able to get “off the t-box”.
With my driver I was all over the course, missing too many fairways. Last 3 rounds shot 90. I see 80s consistency in my future. Last Stableford had “pop dream”.
Made 2 birdies (both on par 5s with 2 pops!!), the increased distance off the t helped. I actually own 2 alien wedges.
(Bought for $5 each used) I believe the original alien is great if you are in the rough next to the green. Horrible out of the bunker. Unfortunately, if I play a course with very soft bunkers, I have to take it out and put the Maltby (Cleveland) sure out in the bag.
Also I can’t hit it more than 40 yards which is OK, but our greens are hard and the ball will roll out more on a full shot than a traditional lob wedge. If you truly can’t get put of the bunker buy the f2 and just swing hard, don’t open the face. An F2 can be had on ebay for less than $30. I had to reshaft my Diablo Octane driver before the end of last season. Stock from the factory, Diablo came with a 46″ shaft. I hit it “ok” for a few years, but then the spraying all over the course kicked in and I almost gave up on a driver.
So, reshafted because of a hairline crack near the hosel that probably didn’t help my game. Bought a heavier shaft with same flex, and had it pured. Felt pretty good and then my big miss was to the right, and it started to where I couldn’t control my driver.
Before this past season started, I cut 4″ off the butt end, regripped it, and now I’m in the fairway just about every drive at about 220. Cut 1.5″ off my 3 wood, and now I’m ripping 190 plus lazers down the fairway just about everytime I use it. Have 2 hybrids in the bag also, and cut them also, and now my set is of symetrical length all the way through. Irons start with the 5 iron.
Something to be said about a shorter shaft driver. Interesting test, but the 8-18 handicap player is hardly the target market.
Go to a public course and play with a seniors group for ap more realistic reading. The 43 inch length is much the same as tour pros – center hits are far more important than higher speed. Control is king. I assemble clubs and experiment: a 44 inch club (often choked up to 42 or 43) is long, accurate and useful.
My friend struggled with a driver for years, gave up on the driver and hit a fairway off the tee. I assembled a “DX7″ clone using a standard 460 cc 12 degree head and a 43 inch A flex shaft – roughly $50 in parts. You couldn’t pry that from his hands – decent distance, good control and longer than his fairway wood. As my father used to say ” if you want to know how to play sports, watch TV on Sunday when they play for money”.
He was correct – the Pro length driver is the right choice. I’ve been waiting for this review and can’t believe I didn’t see it four days ago. After reading the posts below I am glad I waited to comment.
First a few things about “as advertised on TV” golf products. I’ve bought two over the years, one the GX-7 and the other the Peter Jacobson Swing Jacket. I know someone below smirked at those of us who bought it and really slammed the Swing Jacket. I sliced half of my shots for nearly 40 years but after a couple of sessions on the driving range with the Swing Jacket I virtually quit slicing period, no more banana ball. My index went from 18 down to a low of 10.3. My ex brother-in-law, bought the Alien when it first came out. He was horrible out of the sand; I think he averaged 1.5 shots to get out of the sand after the Alien he never left anything in the sand.
Saw him hole one from a deep bunker at the Emerald Course in Wailea with the Alien. The Alien “for him” was the real deal. The Swing Jacket “for me” was the real deal. It turns out that the GX-7 “for me” is the real deal. I am 66, about 10 years ago my Driver started going sideways on me, it destroyed my game and my index went way up. I saw the posts advising everyone that a club like the GX-7 was a bogus fix and anyone would be better off doing one of the following:.
Get Lessons. Get fitted for a real Driver. Use your 3 wood. I had done all of that and it didn’t help. In 2014 I took $500 worth of lessons it didn’t help.
So I thought maybe it was the Pro. So in 2016 I tried a different Pro and for six months starting in March, I took $1,000 worth of lessons, purportedly to reduce my index by 3 strokes. Well instead it went up by 2 strokes and stayed there for nearly a year. None of this helped my Driver. I did get fitted for my current $399 Driver that didn’t help. I spent a lot of hours on the range and experimentation with the 3 wood off the tee, with no real success at all.
So much for those opinions and all that great advice. I put the GX-7 in my bag in August and have played 10 rounds with it so far. On balance I really love it; it is in there to stay. My club head speed is around 90 and I hit a good GX-7 tee shot about 225. Though I have hit a few out to 240+. My best 8 out of 10 would average around 215 to 220. Look this club is not a panacea.
Here is my analysis warts and all. Here are the good things, the things that are not as good and the things to think about. Good:. Current Index 14.2, I was 15.0 before I started gaming this one. From round to round I am still improving. Hitting 3 more fairways per round. Hitting 2 fewer truly ugly tee shots per round.
Old Driver would cost me 4 to 6 shots per round. GX-7 costs me 1 to 2 shots per round.
Average Driving Distance marginally better. Shot a four year low round of 75 my next to last round out. Confidence and Control. Bad GX-7 tee shots far better than my old driver.
This is the key to why this club works so well for me. Scoring in Golf is all about the quality of your bad shots. A typical miss for me now with the GX-7 is a 155 yard smother hook into the left rough resulting in a bogey. A typical miss for me with my old Driver was a much more severe smother say 140 yards into the hazard or out of bounds resulting in a double or a triple. This is a real good reason to go back and analyze the quality of the bad “outliers” in the test. The quality of the bad shots is what it is all about. My old Driver would go further, that often just meant further into the woods.
Not as Good:. Perfect shots are about 15 yards shorter. Forget about Hitting off the turf. Marketing hype. (unless you already smoke your 3 wood).
The stock Grip is Ladies size so unless you have small hands you need to regrip right away. Truly trying to “Hit it like a 7 iron” is a disaster. Again, marketing hype. Wish the club head was a little bigger, say 15% or so, this would be huge I mean yoouuge. Things to think about:. Experimenting and dialing in Ball Position and Tee Height takes a lot of time. Playing the GX-7 a little more forward in the stance than the videos recommend is best.
Consistently monitoring your dialed in Ball Position and Tee height is critical. The 43 inch Shaft is a good news bad news deal. But the resulting control really offsets the marginal distance loss for those who struggle with consistency. MGS, Thank you for sharing the test of this club. It might be interesting if you could have sliced this data by swing speed as well for this presentation.
I have a friend who uses them and it keeps him competitive. Granted his swing has problems, he doesn’t swing that fast, to many years of softball and he is in his 60’s. It could be a trust thing too because he expects good shots and gets them. ? I have personally hit the GX-7 that my friends has, granted it was regular shaft, but it went 265 yards playing like a 7 iron on the first swing. My friend just sat there in awe because he never hits it that far, 185-200 yards for him is normal. My swing speed is in the 97 MPH range which can sneak up to 101 on warmer days.
My friend is in the low to mid 80’s. My drives with my current driver are a lot longer than this club, but it was right in line with my 3 wood and directionally as straight. I can tell you this I can hit my driver off the deck along with my 3 wood, but for the life of me I got no clue how to make that happen with this club with any consistency.
Would you please consider slicing the data again with swing speed ranges? Great stuff just two comments. When did Golf Channel have a break from “As Seen On TV” type products. They aren’t filled with informercials anymore but the ads just keep rolling for products that will fix your game be it mr. Haney and his blueprint or clubs like the XE1 wedge or Gx-7 driver replacement people are looking for a cure and it looks like we have plenty of money for a quick fix.
These guys just took Phil’s Frankenwood and made it cheap. 2nd – would be you did great with the spread on swing speed but is the handicap range of 8-18 really their target, I would say 10 and under is “need not apply” you are better than about 80% of golfers, depending on where you look for men the average is around 15 or 26 (wide range) but that probably would have been more real 15-26 as a target market. If you are a) old (like me) b) can’t hit the fairway with a driver (like Phil) c) hit a driver 200 on a good day with rollmaybe this club would deliver all those promises ? — but great work and fun work, it is good not just to hold the big guy’s feet to the fire. Proof once again that you can’t buy a game. You might pick up a few yards here and there based on the QUALITY of the clubs you buy. BUT based on my own recent experiences, proper fitting of clubs to ensure better smash factors, and correct shaft flexes would go much further than the infomercial ‘uber’ club.
I’d like to see a driver test of 80-100 mph swingers with the ‘retail’ versions and ‘pro’ versions of the same shafts. The Aldila Rogue Black is the perfect example of the $285 ‘upgrade’ shaft from your local dealer or box store versus the $600 Limited Tour version. What kind of ‘pop’ and dispersion can a weekend duffer hope to achieve by dropping another $600 on top of his already $500 driver?
About 10 years ago Golf Magazine conducted a test with the top 10 selling drivers at that time (Cleveland Hi Bore & Nike Sasquatch were two of the ten I believe). They used two piece balls, graphite shafts in all clubs and a 90 mph swing speed set up on Iron Byron. The result was a 10 yard difference in distance between the shortest and longest driver.
In that months issue was an add with John Daly for Maxfli golf balls stating that “90% of the info in this magazine was bull—t!” I guess he was right. There’s no club that’ll give you back 20 years (I’m in my mid 60’s), or prevent you from coming over the top on your a lot of your tee shots. Practice (with the right fundamentals in place) makes perfect gentlemen.
Common mistake that most golfer make in purchasing equipment is that they purchase equipment off the shelf, again and again and again. Going to a retail store and purchasing from a retail clerk. When it is time to make a change I go to a fitter and get the right heads and shafts to ensure that I get the right performance in my clubs. Same price as buying them off the shelf if you are purchasing name brands, unless you choose to upgrade the shafts.
The heads are the same, but the costs of the shaft can run a few dollars. But if you get a proper fitted set of clubs it makes all the difference. Working with a golf pro on your game helps you enjoy your properly fitted clubs more also. Retired, 71, club head speed 93mph and hit my 11.25 driver around 230 + consistently. No gimmick clubs for me.
Good equipment and hard work. I bought the GX-7 in April. It performed exactly as they said it would.
The main reason I decided to try it was the possibility of being able to hit it off the fairway. I get at least 10 more yards off the tee with an 85 mph swing speed. In ten years of playing golf, I’ve never been able to hit a 3 or 4 wood off the deck so I used my five wood to get 165 yards. The GX-7 gives me a consistent 180 yards off the deck.
The real kicker was an eagle on the par 4 ninth hole on my home course using the GX-7 for the drive AND the second shot. I’m 79 years old and stand 5′ 7″ so the shorter shaft is a factor. I’ve gone through 5 different drivers in ten years: 10., 12.5., offset, lighter shaft. I won’t be buying any more drivers after using the GX-7. I manage to get in 70 – 80 rounds of golf every season. I play a 10.5 driver, and it does well for me.
If I play a 12, my ball will balloon off the tee. Went thru a period of trying different balls so I could find one that doesn’t balloon above the tree lines. Tried all the “super soft” balls. Great from a 100 in, not for me off the tee.
Found a couple of good 3 piecers that work with my game. My SS is around 80. If I hit it any faster, don’t know where its going, besides that I never have had a high SS since I started this game back in ’98. I just turned 61 in Nov. And I don’t think I’m going to get faster. Shorter shaft(42″)has made a big difference for me along with a mid compression 3 piece ball. Try this test take your 0 to 8 hcp give them each 15 shots with clubs sold from shops.
Then give them clubs from pro golfers and get the difference,then give the pros what the shop is selling and I’ll bet that the same will be for both neither low hcp or pro will hit these clubs they will be all over the map. The average golfer could not afford to play same as pro. Shafts 4 to 5 hundred $ or more. Pro shops and shops would like you to believe that they are selling you the same as the pros plays,they are not lying they are bending the truth a bit the only thing that’s the same is the name ( well mabey ) let’s get the real Truth. Getting tired of salesman saying this is the same as player a or b is playing they left out and oh by the way. How does this affect those with higher swing speed? I’ve been playing a 43.25” 3w shaft in my driver for over a year and I haven’t seen a loss in yardage at all.
My swing is around 100mph. I have GG live data that backs it all up as well. I’m hitting my setup farther than my old driver at 45.5 and they were the same driver (R15). Only real difference being my current driver is 12 degree instead of 10.5 previously.
So I find it odd that distance is so much shorter. It’s possible that typical yardage is closer is more consistent. That’s what I see in my own driving data.
However; that short of a driver does feel a tad too short. Keep in mind older driver were 43” anyways. So it isn’t far fetched to call this totally busted. From studying my swing data it factors driving distance using two different formulas. Average distance includes all shots even miss hits and it vastly shorter than what people think.
Typical distance however; takes out those miss hits and then averages distance, which is what everyone does like this test suggests. I would love to see average distance without removing outliners because I think we would see far more realistic scenario in distance and we can get a better idea of what we should typically see and what we can expect to see overall with distance.
For example, my GG live data has my average drive at 205, but my typical drive is 238. Huge difference when you remove outliners. I could never make a golf shot without lessons. Anyone can swing at a ball, some can hit the ball, but making a golf shot is yet another skill. I have used a dozen different instructors for different reasons over the last 15 years.
In each case, before I invest with them, I tell them what I am looking for; what my expectations are, what my goals are. I am honest with them and ask them how they will help me. You don’t have to get caught in someone rebuilding your swing; we are in control of what we want. Don’t buy what you don’t want, tell them your goal and if they can’t help you with one or two lessons, pass on that instructor. Now, in getting fixed, I have gone back for more and more, building on previous swing thoughts.
The student pays, the student should never be disappointed. Good luck, I started later in life and chose not to spend 15 years of my life learning on my own.
I love hitting quality golf shots, it really is rewarding. Great review We need to define as “long as a driver” Over the course of a season a golfer is going to miss-hit his driver far more often than his gx-7 club- so the data size is too small (12-18 shots) and you have to account in for the difficulty of hitting a driver 10 degree vs a 15 degree over the course of a season. Just one big miss a round with a driver (because its much harder to hit) will skew these numbers in favor of the gx-7 on the yardage.
A golfer is far worse on the course than the range too, esp with a 10 degree hard to hit driver. Head to head on the range, (10-12 shot sample) the driver is longer, but not over the course of a month or season, when the golfer is really grinding:) I think this is the big point missed here. We really think that this infomercial is expertly produced – if you notice Paulson says you’ll it it “consistently as long as your driver.” What we found in the Callaway BB Fusion 44.5-45.5″ driver test is similar – while the longest drives from the 45.5″ driver were longer than the best of the 44.5″, the shorter driver produced more consistent distance over the entire test group. This goes hand in hand with your theory that over the course of the season, the driver may not produce consistently longer drives. Even if while on the range prior to playing, you hit it longer, and possibly even more consistently. Our sample size is large enough because we used more than one golfer hitting 10-12 shots, we had 10.
The data you’re looking at is from hundreds of shots, not just a few. I’m sure Sam is looking at the raw data now to see what the dropped shot/outlier percentages are between clubs. There might be something there to support your argument, there might not. It’s definitely something we hear from some golf companies when their products don’t perform well. “Over the course of a season, ours would be longer, more forgiving, more accurate” – whatever the argument happens to be. In our driver test, for each club, we gather more than 30 rounds worth of swings for each club. Here, the number is a bit more than 10 rounds worth, which I think is plenty to give you an idea of what’s going to happen on the course.
Again – raw data may shed more light on that. It’s also worth mentioning, that while no test scenario can fully account for on-course pressure, nerves, etc., we don’t test on an open range. We test on a projection of an actual golf hole, which in addition to narrowing the field of view a bit, allows us to account for the impact of the rough (both as it impacts total distance, and its impact on Strokes Gained).
What I see is a club that works reasonably well – and probably better still for the meat of the target audience. What concerns me, however, is the inconsistency of ball speed and carry. It’s not surprising, it’s physics. Smaller head, lower MOI. It suggests to me that a big (dare I say legitimate) golf company could probably make a killing with a similarly marketed 43″ driver. Shorter shaft gets you more consistently centered or near-centered impact, while the larger head gets you the MOI (forgiveness) that the GX-7 lacks as a consequence of design. There’s a little bit of work to do to get the swing weight to a good place, but I suspect the same target audience would be happy in the C9 range.